Three of our founding digital finance associations share their experiences and successes to help guide and inspire others on their journey.
TOP TIPS – FOR DEVELOPING DIGITAL FINANCE ASSOCIATIONS
- Clear values and aims
- Specific enough to inform what projects you get involved with and who you partner with
- Diversity in the team running the association
- Access to the whole DFS ecosystem
- Enough people to form working groups
- Consider project related remits (e.g. Director Gender Diversity, Director Membership) rather than generic board/exec roles to help have an action/implementation focus whilst still small in size
- Make sure you have a good value proposition for members. Examples include:
- Seeing impact on the ground on how the association is influencing policy and practice
- Able to attend webinars and events (capacity build)
- Networking to be access industry experts (in-country and global)
- Able to contribute themselves to a project – feel good factor and also get seen in the industry
- Competitions – hackathons etc
- Discounts – to services and providers (e.g. DFI courses)
- Access to consultancy opportunities
- Catalysing networking to start potential new business partnerships and collaboration (e.g. Fair to enable MFIs to meet fintechs in Mozambique for collaboration)
- Mentoring young entrepreneurs / innovation hubs
- Access to more niche experts, for example lawyers specialising in techs and start-ups
- Partner with diverse organisations in your country – central bank, regulators, development sector (e.g. FSD), fintechs, PSPs, banks etc
- Capture and publicise the impact you are having – helps with credibility, build profile, attract members, partners and funding
- Use interns to support the running of the association and social media/marketing – recent graduates can be affordable and gives them opportunity to build work experience/portfolios
- Speak at other organisations/association’s events – both in-country, across Alliance Members and others.
- Remember to have a background with your logo and plug your association
- Tag the event organisations in your social media posts and get them to tag you – this raises exposure
- Write articles and blog posts – share to own and association social media but also seek other avenues for publishing such as magazines and blogs
- This also shows great thought leadership in the digital finance space
- Keep social media pages active, share relevant content and tag, comment and share as much as possible
- Get invited to sit on working groups, particularly those run by regulators – such as national financial inclusion strategy
- Put together concept notes or advisory papers and send to relevant organisations to try and start discussions and collaborations (e.g. Bangladesh have a digital credit paper)
Watch the webinar here: